Through Group updates, LinkedIn will provide marketers strategic insights into the platform, as well as hold internal discussions, share case studies and interviews.
LinkedIn has updated its Marketing Partner Community Group in a bid to offer community support and guidance to digital marketers. The updated group will focus on sharing industry expertise, host relevant debates and talks about new and upcoming changes, as well as insights from the platform itself.
Marketers can use the Group to learn how third-party connections can help them enhance lead generation, content production, and more. The professional networking platform outlined some clear guidelines for the type of content that won’t be accepted on the group.
This includes marketing or MLM (Multi-level Marketing) of any kind, spam, and direct sales pitches. While LinkedIn's past group updates haven't been particularly successful, the new updates could help re-engage users.
[3 minute read]