74% US consumers want to feel valued and understood in a brand loyalty program

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2022, 8:55 AM GMT+0

Dynata polled 1,000 US consumers, aged 18 and above, to uncover brand loyalty trends.

According to the report, US consumers consider quality products, services, and experiences across all channels important to “love a brand.” Consumers (65%) love less than three brands, and 64% prefer purchasing from brands that know them well.

Moreover, 49% of customers indicated they are more likely to buy from a business that excels at personalisation. 74% of consumers believe feeling valued and understood is crucial for brand loyalty programs.

Offering relevant products and services, improving in-store and online navigation, and more can make consumers feel understood. Also, 47% of consumers dislike when brands collect data without consent or don’t offer them opt-in or opt-out options. Gen X, millennials and Gen Z expect value alignment for brand loyalty.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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