Header bidding could be beneficial for selling mobile ad inventory

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2022, 2:33 AM GMT+0

Freemium models can help brands convert free users into paying subscribers by allowing them to buy premium features.

To monetise mobile apps, brands should use them as brand marketing and sales channels and meet their consumers' omnichannel expectations. Being well-versed with monetisation nuances and different channels can help businesses earn revenue from their apps.

In-app purchases, pay-to-downloads, subscriptions, sponsorships, and freemium models are viable monetisation options. Leverage the in-app model to convince consumers to buy digital products or have an ad-free experience.

Header bidding can help brands find demand partners for their app’s ad inventory, and boost revenue. To convey the ad inventory's value proposition to advertisers, clearly define the brand’s demographics, geographic area, and more. Integrate the Open Measurement SDK to help advertisers track ads and offer tech solutions to protect them from fraud.

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