Incorporating social media presence into public relations campaigns can help brands effectively tackle crisis situations, interact with customers directly and build long-term relationships.
To begin with, brands need to first develop a robust crisis management plan that can be implemented in real-time when the time comes. For instance, brands can prepare beforehand, how exactly they would respond to a negative customer review online.
Brands must consistently post new content on social platforms and interact with customers directly online. Responding to comments on social media or even initiating conversations with audiences can help brands build a sense of community among customers and prospects.
Apart from posting on their own social pages, brands can even start writing pieces for other publications in the niche to establish themselves as thought leaders. Livestreaming regularly on platforms like YouTube, Twitch and Instagram can further help businesses generate organic traffic and boost brand awareness.
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[7 minute read]