Align brand values with philanthropic efforts to build consumer trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 28, 2022, 8:20 AM GMT+0

Companies must address social issues, as one-third of Americans expect them to do so, according to RealClear Opinion.

Being transparent is imperative as more ecommerce brands engage in philanthropic activities. Many consumers will pay more for products and services from brands that are dedicated to creating a positive social and environmental impact, as per Nielsen.

Brands like H&M are investing in philanthropic activities in one way or another. Be completely transparent by aligning corporate values with charitable initiatives, as well as prove to consumers that they are making a positive difference in society.

Businesses must be transparent about their mission and social values in areas like inclusiveness, equality, the environment, and more. Supporting the brand principles with internal policies, practices, external activities and marketing can help companies build trust and loyalty.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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