Leverage local listings for brand development and to stand out in local search

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 02, 2022, 2:22 AM GMT+0

Responding to customers’ questions and concerns on social media increases engagement and helps build a community and consumer trust.

To ensure a brand’s name stays top-of-mind and relevant among consumers, long-time and newly established businesses must draft brand development strategies. Include relevant business information on listing sites like Google My Business to serve to local consumers' search needs, maintain presence, attract prospects and differentiate from competitors.

This even contributes to improved results from SEO efforts. Add brand listings on local search maps to offer interactive experiences to consumers.

Monitor online reviews using customer experience analytics and natural language processing to spot trends and pain points, and adeptly respond to negative reviews to retain consumers. An ideal brand development strategy will aim to feed into the brand’s reputation management plans as well.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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