Technology companies rank high on consumers’ trust list

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 02, 2022, 2:49 AM GMT+0

A survey of 21,503 people aged 16 and above across 29 countries by Ipsos revealed social media organisations are among the least trusted sources.

The top attribute, according to 43% of consumers, of a company being trustworthy is if it is reliable and keeps its promises. If a company is open and upfront about what it does, it could be trustworthy for 42% of respondents.

Acting responsibly would gain a company the trust of 33% of those polled. Consumers (27%) trust face-to-face interactions the most, followed by private messages from colleagues, friends, or family (23%), and television (22%).

Organisations considered to be most trustworthy by participants are technology companies (34%), pharmaceutical companies (31%), and banking companies (28%). Additionally, 57% and 54% of consumers, respectively, find social media and online blogs or forums not very trustworthy as sources of politics and current affairs information.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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