At 15%, data was the most talked-about topic in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 03, 2022, 4:57 AM GMT+0 examined over 2,700 articles between January 2021 and January 2022 to highlight popular AI topics and predict trends.

Data was the most spoken about topic in 2021, appearing in 15% of all articles. Other discussed topics were technology (12%), customer (8.6%) and machine learning (5%). In articles that mention data, AI models were mentioned in 24% of all the articles, followed by training (17%), and testing (3.7%).

Machine learning (ML) at 16% was the most discussed AI topic (16%), followed by data science at 13%. The top AI-related sectors mentioned in the articles were banking and finance (10.8%), healthcare (9.8%), and automotive (4.5%).

6.17% of all articles discussed AI’s application in natural language (NL). The report suggests companies to use both human and machine intelligence to manage processes and implement AI-powered NL to understand contexts and meanings better.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[3 minute read]

Explore more data & articles