Manage product data and B2B marketing content using a PIM software

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 03, 2022, 3:22 AM GMT+0

A product information management (PIM) system can serve as a data pool and content management tool.

B2B companies should utilise PIM software to organise product data and marketing assets to create effective marketing campaigns. Factors like longer sales cycles, sales and marketing misalignment and inefficient content marketing can lead to ineffective B2B marketing.

A PIM software can help B2B organisations integrate keywords within product content, optimise visual content, metadata, and tags for SEO to drive traffic. Companies can also use PIM to automate marketing processes like product information verification and update data throughout their ERP system.

PIM can help B2B companies create tailored product copies for multiple channels while maintaining a consistent message. Manage product data, make bulk edits, incorporate digital assets like images, and create a brand portal for sales and marketing via CRM, using PIM.

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