Publishers are increasingly looking to diversify their ecommerce activity beyond affiliate marketing and foray into channels like native online stores and subscription boxes.
Along with offering merchandise related to their brand, publishers are also enabling audiences to complete purchases on their own site, instead of being led to another platform like Amazon. Similarly, several publishers are experimenting with subscription boxes to offer audiences, packages of curated products.
These subscription boxes are also being priced in a way that consumers can purchase them at prices lower than the total value of the products inside. Subscription ecommerce not only helps publishers enjoy predicted revenue streams but also access valuable consumer data.
Publishers are also tapping into membership schemes to offer exclusive access to their products, special discounts and member-only pricing. Apart from memberships, publishers are also kick-starting online courses and launching retail partnerships aimed at enhancing and streamlining the CX across multiple media properties.
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