This is what experts have to say about building a privacy-centric organisation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 03, 2022, 5:55 AM GMT+0

This piece shares advice from experts like Nestle’s General Counsel and Group Chief Privacy Officer – David Campos and Omnicom Media Group UK’s Chief Ethics and Compliance Officer – Katie Eyton.

With a privacy-centric approach, businesses stand to perform better than before. For instance, privacy-first brands have 20% to 30% lower costs per acquisition. To build a privacy-first organisation, brands must ensure employees across all departments are made accountable for privacy compliance.

Instead of vesting privacy-related responsibilities to a single person or team, a direct privacy team can be made accountable for global policy standards and governance. Similarly, a network of privacy ambassadors can be responsible for local implementation. Such ambassadors can come from different departments, such as security, legal and data management.

Establishing organisation-wide accountability for privacy can help brands create the right culture to raise concerns freely, introduce innovative processes and report data mishaps efficiently. Even marketing teams must become proactive in approaching privacy instead of just following legal team guidelines.

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