As part of a GTM strategy, research buyer personas to discover newer buyer types

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 04, 2022, 1:55 PM GMT+0

Streamline product development process and distribute resources as per a go-to-marketing (GTM) strategy.

A GTM strategy is a marketing plan with guidelines across channels to bring a product to the market. To create a GTM plan, first research different buyer personas based on pain-points and more. This can help businesses identify a suitable and new target groups for their product.

Conduct research on competitors to discover new marketing and product opportunities and build a product to address consumers’ unmet needs. Showcase a brand to be in a position to address consumer's problems.

Consider factors like partner channels, reseller channels, and direct sales models while choosing a GTM model and distribution channels for product delivery. Create clear and relevant messages, price the product appropriately based on going rates, and integrate customer journey across channels to enhance GTM.

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