Metaverse can restore the social aspect of shopping, on digital platforms

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 07, 2022, 7:13 AM GMT+0

In the metaverse, companies can offer AR data layers over physical products, and provide access to varied sources, agents, and inventory.

As the metaverse evolves, it could impact how users shop and interact. With users being represented by 3D avatars, consumers can purchase digital clothes, digital homes, and pay digital taxes, all from the comfort of their homes. Buying in the metaverse allows consumers to interact virtually with others in the environment thereby reinstating the social part of purchasing that has been lost to digital.

The metaverse could provide consumers with tactile feedback, and provide accurate colour representations via augmented or virtual reality. Brands that offer exclusivity or personalisation of digital status items like Gucci or Chanel will be sought after.

The metaverse can transform current ecommerce platforms into VR simulation stores and create a blended reality of virtual and real worlds. Shopping in the metaverse, however, may not go as planned, as consumers with AR glasses can easily be distracted and cause accidents.

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