Create value and connect with consumers at an emotional level using PR

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 08, 2022, 2:22 AM GMT+0

Leverage PR tactics like blogs, social and earned media.

PR strategies can help brands build trust, as well as create value and connect emotionally with prospects. While marketing and sales are responsible for promotion and sales, PR serves as a bridge between the two departments by establishing credibility and long-term trust.

To enhance PR campaigns and boost brand visibility, understanding consumers and their media preferences is recommended. Build an organic presence via content and get featured in editorial pieces to pique consumers' interests and drive website traffic.

Creating newsworthy and relevant content can help PR pros establish brand authority, which in turn can enhance SEO and lead generation via searches in SERPs. To promote products, use third-party endorsements like reviews and testimonials, and deftly address negative feedback to demonstrate honesty and build consumers' trust.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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