Poll webinar viewers to gather actionable data about buying intent, timelines

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 08, 2022, 10:39 AM GMT+0

Strategically placed, well-crafted, and clear in-webinar calls-to-action (CTAs) can entice viewers and convince them to make a purchase.

To host successful webinars and convert viewers into consumers, brands would do well to share insider tips, VIP knowledge, and exclusive how-to. Before launching a webinar, create personalised stories using background information and problem-solving content to build excitement for the event.

Develop a content framework for varied buyer personas as per their decision-making capabilities and address problems in the different stages of the sales funnel to offer value. Create downloadable resources with FAQs and create tailored content and in-webinar answers to convert viewers. Brands can also learn about viewers' purchasing intent and timelines by polling them during the webinar.

The data acquired from polls can help brands design a customised sales or marketing experience, as well as integrate it into their CRM. Using a webinar's analytics system, track, and test CTAs for attribution, and let sales teams answer Q&As to build relationships with prospects and increase conversion. Design a post-webinar report to follow up with viewers and create remarketing campaigns to convert qualified leads.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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