Bot attacks rise by 106%, health and wellness most targeted ecommerce segment

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 09, 2022, 3:04 PM GMT+0

About 74% of bot attacks originated at desktop devices, and the rest came from mobile devices.

According to data from PerimeterX, automated fraud, including sneaker bots, hype sales attacks, credential stuffing and account takeover attacks, are on the rise. While bot attacks increased 106% YoY, carding attacks saw a 111% YoY rise. Similarly, scraping attacks grew by 240% YoY.

The report also found that sales of limited-edition sneakers experienced upto 71% of traffic from scalping bots during hype sales events last year. The number marks a 46% increase from 2020. Peak malicious login attempts rose from 84% in 2020, to 93% in 2021.

The most malicious bot traffic globally came from US and Canada. At 36%, health and wellness saw the most bad bot traffic among all retail ecommerce segments. Hardware, software and electronics (33%) and sports and recreation (27%) follow health and wellness. 

With cyber-attacks and privacy concerns on the rise, use YouGov data to see how that impacts customer trust.

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