Publishers must ensure editorial say in the content monetisation process to boost UX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 10, 2022, 2:39 AM GMT+0

Editorial involvement in the content monetisation process can ensure the site functions as intended and delivers a desirable reader experience.

In response to content monetisation challenges, publishers have experimented with new ad formats and diversified revenue strategies powered by reader revenue, like tiered subscription models. But the success of solutions like subscription offerings depends on the reader experience.

Publishers are increasingly relying on the strength of their content to enhance reader experience and build a more sustainable future overall. This makes it necessary that publishers enable editors to get involved in conversations that drive the company forward.

Editors understand that their content can connect with readers only when the former is surrounded by a strong user experience. When it comes to selecting and designing elements like ads, sign-up prompts or sponsored content, editorial members must be integrated into the process. Additionally, editorial involvement must be integrated into the overall process from high-level conception through to execution.

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