Here is how email signatures can lead to a consistent brand image

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 11, 2022, 5:00 PM GMT+0

With brands increasingly on email as a marketing channel, versatile email signatures can help businesses maintain a consistent brand image.

Including a customised email signature in the brand email can help marketers introduce a human element for audiences yearning for the satisfaction of face-to-face conversations. Brands can also consider adopting a centralised email signature solution that allows them to roll out templates featuring consistent branding on emails from different departments.

Marketers can also tailor email signatures to advertise products and boost conversions. The signature can feature links to relevant information pages and social channels to influence customer behaviour, expand communication options and enhance overall CX.

Marketers can use email signatures to display rewards, highlight the brand’s commitment to ethical or environmental causes and display an employee’s contact information. Customers can then contact those employees with direct feedback about the product.

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