Self-audit the F&B brand, its competitors and audience to market products better

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 11, 2022, 2:08 AM GMT+0

Ecommerce revenue of the food and beverage (F&B) industry is expected to reach $25.7 billion by 2025, according to Digimind.

As more people order delivery/takeout online, F&B marketers must adopt digital solutions to connect with prospects cost-effectively. Identify trends, assess the brand and its competitors, and more to promote F&B products. To craft and execute F&B marketing strategies, consider trends around online meal ordering, demand for healthy, sustainable and accessible products, and local dining habits, among others.

Perform a self-audit of marketing and messaging practices, assess competitors in the F&B industry and the target audience using real-time social listening tools to understand the F&B market. Next design or update the brand voice, create new brand values, and mission statements that match prospects' beliefs, and craft supportive messages to convey them.

To build a brand's community, it is recommended that relevant distribution channels be identified, marketing methods like influencer marketing or paid ads be implemented, and content themes be defined. Marketers in the F&B industry should establish measurable goals, benchmarks, and KPIs to effectively track and gauge their campaign performance across channels.

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