Ecommerce revenue of the food and beverage (F&B) industry is expected to reach $25.7 billion by 2025, according to Digimind.
As more people order delivery/takeout online, F&B marketers must adopt digital solutions to connect with prospects cost-effectively. Identify trends, assess the brand and its competitors, and more to promote F&B products. To craft and execute F&B marketing strategies, consider trends around online meal ordering, demand for healthy, sustainable and accessible products, and local dining habits, among others.
Perform a self-audit of marketing and messaging practices, assess competitors in the F&B industry and the target audience using real-time social listening tools to understand the F&B market. Next design or update the brand voice, create new brand values, and mission statements that match prospects' beliefs, and craft supportive messages to convey them.
To build a brand's community, it is recommended that relevant distribution channels be identified, marketing methods like influencer marketing or paid ads be implemented, and content themes be defined. Marketers in the F&B industry should establish measurable goals, benchmarks, and KPIs to effectively track and gauge their campaign performance across channels.
[6 minute read]