96% of US business leaders think effective communication drives business results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 14, 2022, 4:48 PM GMT+0

For The Harris Poll report, 1,001 US knowledge workers and 251 business leaders, including 150 or more employees were surveyed.

As hybrid workplaces grow, effective communication between teams, consumers, and stakeholders is critical. Because of poor communication, US businesses lose up to $1.2 trillion annually, according to the report. 72% of the business leaders said their teams found it difficult to communicate effectively in 2021.

Moreover, 82% of leaders and 59% of employees are worried about effective communication through remote or hybrid working models in the future. Poor communication reportedly costs businesses $12,506 per employee per year.

Effective communication is critical for delivering business results, according to 96% of business leaders. In addition, 93% believe effective communication is the "backbone" of business. Employee satisfaction and retention are the top priorities for businesses. Leaders also need tools to enhance communication.

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