Going forward, publishers need to offer their customers a variety of payment options like using cryptocurrency and opting for deferred payment.
Among other ecommerce trends that publishers should consider this year, diversifying payment options for audiences is a crucial element for enhancing CX. Many publishers like Chicago Sun-Times and Time have already experimented with the ability for audiences to purchase their content using methods like cryptocurrency and short-term financing options like buy-now-pay-later.
Publishers can partner with third-party platforms like Mastercard and PayPal to offer the buy-now-pay-later option and make the online shopping experience seamless. By doing so, publishers can better replicate the experience of contemporary retail websites, enabling customers to add items to their cart and opt for deferred payment.
Given that social commerce is expected to grow to $604.5 billion in the next seven years, publishers need to enable audiences to purchase on social platforms. Shoppable content joins social commerce as a pre-pandemic development that has become increasingly relevant today. Publishers can consider adding elements like QR codes for viewers to purchase items during a show or ad break.
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