67% of consumers have increased online shopping since COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 15, 2022, 2:32 AM GMT+0

Customers (61%) will be more loyal and likely purchase from brands that ask them to be brand advocates, as per a Stackla report.

According to Statista, the number of online buyers have climbed from 209 million in 2016 to 230 million in 2021. As more people shop online, 67% of consumers claim their online purchases have increased since the pandemic, as per Stackla.

As shopping options on social media improve, more people are opting to make purchases online. 46% of consumers buy holiday gifts exclusively online, Jungle Scout reports. Also, 79% of consumers’ purchase decisions are influenced by UGC, provides Stackla.

72% of customers will more likely buy from brands that provide consistent personalised experiences. When it comes to millennials' online buying habits, 30% used buy-now-pay-later in 2021, and 39.5% are expected to do so in 2023, Statista.

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