Despite focus on data literacy, employees are expected to learn data skills ad-hoc

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 15, 2022, 2:19 AM GMT+0

Insufficient training and investments leave leaders with a false sense of security when it comes to data literacy.

According to research from Tableau, 82% of decision-makers in companies expect basic data literacy from their employees in every department, including product, IT and HR.  Similarly, about 70% of all employees are expected to make heavy use of data in their jobs by 2025. Yet, only 39% of the organisation make data training available to all employees.

The onus to train employees usually fails when it comes to department heads. Nearly three-quarters of business leaders feel employees should improve their own skills through ad-hoc, on-the-job knowledge, learning from co-workers or through trial and error.

The global data literacy gap and disconnect between business leaders and the reality their employees face is expected to hinder companies’ transition to adopt digital-first models. The article suggests brands should focus on data literacy among employees to build a data-driven organisation.

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