Online newspapers, magazines are news discovery sources for 57% of journalists

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 16, 2022, 3:29 AM GMT+0

Muck Rack’s recent report revealed that 58% of journalists are optimistic about their profession.

According to the report, along with online and print content, 74% of journalists create content like newsletters (17%) and podcasts (15%). While 50% of respondents publish five or more stories per week, a third publish eight or more stories a week.

32% of journalists state trust in their coverage has improved in 2021. However, 22% say trust has deteriorated. Trust for journalists (39%) who cover health and wellness, agriculture, and religion has increased. When it comes to discovering news, 57% turn to newspapers or magazines.

Twitter, Facebook, and LinkedIn are the most valuable social sites for journalists. Compared to 61% last year, only 46% of journalists in 2022 believe the way firms share news is obsolete. Over 50% of journalists think their relationship with PR is mutually beneficial.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[2 minute read]

Explore more data & articles