This piece lists some of the most effective PR trends that brands can leverage this year to maximise their engagement strategies.
Among other PR trends for this year, businesses can consider collaborating with other brands to create a surge of hype and excitement among target audiences. Brands can come together to host giveaways or launch a new product, service and content. Similarly, they can also leverage podcasts to reach out to and engage audiences.
Apart from creating podcast content on niche topics, brands can even identify other podcasts that welcome guests on their show. Getting featured on other podcasts can help brands boost their outreach and engagement strategies.
Even when it comes to zeroing in on a specific target audience, PR teams can benefit from focusing on ethical audiences – audiences who actively interprets any shared material they come across and analyse the content as well as messenger’s effectiveness. Aligning with such audiences can help brands fine-tune their own brand purpose and values.
[5 minute read]