By integrating social media in email marketing, marketers can successfully create a unified CX for their audiences.
Combining social media with email marketing can help brands target and retarget customers with seamless ads and notifications across channels, improve cart abandonment rate and boost conversions. Instead of simply running ads or using lead magnets on search engines, brands can use this integration tactic to add qualified subscribers to their email list.
Along with seamless customer experience, this integration can also help marketers target followers they have gathered on their social platforms. Such followers can then be encouraged to move along the purchase journey with a series of emails.
By integrating email and social media marketing, brands can also provide customers with the option of contacting the businesses on either platform. Further, marketers should add social buttons in their email that are easily accessible and ask customers to subscribe to the brand’s social page. Similarly, signup buttons on social platforms’ landing pages can also gather customer email addresses for the brand.
[9 minute read]