Engaging customers on mobile, who have already interacted with the brand can help businesses encourage customers to complete purchases.
The latest Upstream study found retargeting audiences via mobile, who have already interacted with the brand is more than ten times likely to result in a purchase order. According to the study, if the retargeting mobile marketing campaign is executed on the same day the consumer initially engaged with the brand, the improvement is greater by almost 100 times.
The study further found that same-day retargeting via automation leads to a 90% increase in campaign efficiency, compared to when done manually. This indicates that brands, which can dynamically reengage with prospects are seeing significant improvements in their mobile campaigns.
“As third-party cookies are phased out over the next year, the ability to dynamically target – and retarget – potential customers using effective automation processes without overwhelming the user is becoming key to unlocking marketing success,” said Chrysa Karamanidi, chief innovation officer, Upstream.
[3 minute read]