Offer digital payment solutions in-stores and online to attract consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 21, 2022, 1:06 AM GMT+0

Develop omnichannel payment solutions to attract consumers that prefer convenience and ease of payment.

As consumers develop new buying habits driven by the pandemic, many expect convenience and personalisation from brands. Adopting and innovating new solutions to accommodate consumers' shift in behaviour can help attract consumers, drive engagement, and build loyalty.

Further, new facilities like digital payments have emerged owing to rapid technological advancements and changing customer profiles. With 73% of consumers expecting to pay digitally in-stores, as per Blackhawk Network, retailers should offer digital payment methods like mobile wallets, digital gift cards, rewards, and loyalty points.

Brands can also integrate digital coupons, rewards, and more directly into the customer experience to drive actions and recommend products based on preferences. Implement seamless digital payment experiences in-stores and online to boost loyalty and drive engagement.

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