This strategy can help brands create effective content without additional pressure

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 21, 2022, 2:12 AM GMT+0

By grouping similar tasks, content teams can complete them at one go, while also keeping up with the content calendar.

Instead of researching content topics irregularly over time, brands can brainstorm a batch of content topics for an entire month at one time. Next, brands can group similar topics together and set tentative publishing dates to prioritise tasks according to a content schedule and execute tasks.

Along with topics, content teams can even batch tasks such as sending emails, editing images or attending client calls. Similarly, brands need to clearly define roles for each team member so that each person can complete ownership of their responsibilities and tend to them effectively.

While setting a regular publishing schedule may sound elementary, the task can help identify specific topics and formats to create content for the month. At the same time, brands must also ensure the schedule takes into account some form of flexibility to tend to unexpected changes like a subject matter expert’s unavailability.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[9 minute read]

Explore more data & articles