Use both Instagram-native features and third-party tools to measure hashtag reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 21, 2022, 3:37 AM GMT+0

Brands can use native features like Instagram Insights and Creator Studio to analyse how effective their hashtags are.

Hashtags can help marketers improve their content’s discovery, boost reach, add context and promote campaigns online. But to develop an effective Instagram hashtag strategy, brands need to track their hashtag performance regularly. One way to do this is by using Instagram’s Insights feature.

With Instagram Insights and Creator Studio, brands can monitor the reach of each hashtag they use. Both features tally hashtag reach per post and even reveal reach generated by every hashtag, among multiple hashtags on a single post.

Marketers can also use third-party hashtag monitoring tools or social media scheduling dashboards for a detailed analysis of their hashtag performance. Along with tracking hashtags, marketers can also vary their regular hashtag rotation. Using a mix of hashtags and avoiding banned or overused hashtags can further help brands effectively maximise their reach.

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