First twelve months of gathered data can be used to improve Google Ads campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 22, 2022, 10:42 AM GMT+0

Brands can boost their Google Ads by using data gathered in the six-to-twelve month timeline of pay-per-click (PPC) advertising.

Google Ads considers many variables like budget, keywords, and performance history to provide advertisers with the necessary data to make changes and improve PPC campaigns. While the exact timeline differs, Google may take up to 12 months to collect and assess data and deliver the desired results from PPC ads.

The first two to six months are the research phases, wherein Google collates data and compiles ad metrics. In the first six months, factors like keyword search traffic, company budget, bidding strategy, and the number of competitors come into play. These are taken into consideration by Google to assess the quality of ads.

In this learning stage, brands can make minor changes like tweaking bids, refining keyword selection, and more to enhance ads. Google will leverage the performance history from prior months to improve ad efficiency and enhance metrics focused on brand goals over the next six to 12 months. Improve ad copies, create new campaigns, and use the data from the first few months to target the right audience via PPC ads.

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