Use AI-driven chatbots on WhatsApp to help customer care address pressing issues

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 22, 2022, 2:39 AM GMT+0

Marketers can incorporate WhatsApp into their CRM to resolve issues and offer personalised services.

Integrating WhatsApp as part of a brand’s social customer care strategy can help enhance customer support. First, create a WhatsApp business profile and provide information like the business hours, email address and the website URL in the bio.

Implement automated AI-powered chatbots on WhatsApp to convey details like expected response time, order status queries, and more. This also helps the customer care team focus on important problems that need a human touch.

Place “click to chat” links and QR codes on websites, product packaging, and more to help consumers easily access the brand’s WhatsApp profile. Companies can support marketing efforts using WhatsApp by linking product catalogues to their profile, sending promotional updates, sharing engaging content like instructional videos, and asking for consumer feedback.

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