To protect brand reputation, use the crisis management features in social listening tools.
According to GlobalWebIndex, 54% of consumers use social media to research products, thus implementing social listening strategies allows marketers track brand dialogues and mentions. Brands can use social listening tools to engage with customers, manage data, and more.
Given that many social networks let consumers tag brands via hashtags, companies can use social listening to instantly address consumer queries and hence become more responsive. This also helps businesses build consumer trust and boost their reputation.
In addition, marketers can assess their brand’s awareness and reputation, as well as gather consumer feedback data across review sites through social listening. Social listening tools can also identify trends, assess data around consumer experience, optimise ad campaigns, inform business decisions, and boost brand growth.
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[5 minute read]