Integrating AI with human resources is the key to enhancing and personalise CX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2022, 2:13 AM GMT+0

AI offers a wide range of benefits for brands, from cleaning email lists to identifying buyer sentiments.

Technologies like artificial intelligence have become an inseparable aspect of customer experience now. Businesses rely on AI to predict customer behaviour, anticipate their requirements and ease the workload of CS teams. For instance, hybrid integration between human resources and chatbots enables brands to resolve customer issues efficiently and quickly.

Once the customer raises a query or issue, the chatbots respond with the most appropriate and relevant solutions from its list. Chatbots can also help personalise CX and set up mobile alerts as well as updates for consumers. Similarly, brands can leverage an AI-driven email verification tool to clean their mailing lists and enjoy higher delivery and conversion rates.

AI can further help brands analyse data generated from online customer interactions to identify buyer emotions and sentiments. Using such insights can help identify purchasing patterns, single out most-viewed sections of a web page and eventually recommend products and services, most relevant to customers.

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