This is why brands should re-optimise their existing content pieces

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2022, 3:20 AM GMT+0

Re-optimising content is the process of updating existing content with new elements to add more value to it.

From adding visuals like infographics to replacing outdated examples, marketers can re-optimise their content in a number of ways. Re-optimised content can help brands increase the number of clicks the webpage generates, rank on page one for terms related to target keywords and enjoy more organic search impressions.

Additionally, a re-optimised blog post with an updated publish date can help send a signal to Google that the content is fresh and relevant. It can also help brands improve their chances of ranking higher on SERPs. By editing unnecessary portions in the content, marketers can use the re-optimisation process to make their content briefer and more comprehensive.

For those looking to re-optimise their content, identifying pages that recorded a dip in ranking position or estimated traffic should be the first task on the agenda. Next, using a TF-IDF tool can help brands check for opportunities to improve the content and re-optimise it.

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