Find expert TikTok content creators on Creator Marketplace to collaborate with

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 24, 2022, 12:40 PM GMT+0

Closed captions in TikTok videos can augment the brand message and enhance content accessibility.

As TikTok introduces new commerce capabilities, brands can leverage the platform's marketing potential to execute effective marketing campaigns. Utilise TikTok's Creator Marketplace to collaborate with expert creators and develop engaging content, promote the brand, boost awareness and more.

To balance advertising and entertainment, create engaging and informative videos. After a certain number of followers, brands can publish more promotional videos with entertaining content on TikTok. Drive website traffic and conversions, by placing brand-aligned call-to-action (CTA) buttons in TikTok videos.

As per TikTok analytics, videos that are 21–34 seconds long are ideal for ads, and marketers should create videos in this timeframe. Follow the meme and hashtag trends on TikTok and create content that is both relevant and entertaining to attract prospects.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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