On average, online stores earn 43% of their revenues from repeat customers.
While focusing on strategies that encourage past customers to come back to the brand may sound simplistic, the task at hand demands marketers to create personalised and relevant content for existing customers. Such content can help build loyalty and strengthen customer relationships.
Given that past customers are already well versed with the brand’s offerings, marketers must avoid targeting them only with promotions and discounts. Instead, brands can use content to entertain, inspire and educate audiences, offering a narrative about how their products can further enhance the lives of customers.
Regularly asking for customer feedback can help brands access customer insights, necessary for creating personalised content and messages. Marketers should also offer incentives and rewards to acknowledge brand loyalty. They should further ensure their social media content and posts reach the right audiences at an opportune time.
[4 minute read]