Meta to bring all its ad products under the Meta Advantage umbrella

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March 24, 2022, 4:46 AM GMT+0

Additionally, what’s currently known as Automated Shopping Ads will soon become Advantage+ Shopping Campaigns, a product that’s now being beta tested.

According to a recent announcement by Meta, the company is rebranding all of its ad products and bringing them under the banner of Meta Advantage. Five of Meta's ad products will be rebranded, and a element called " Advantage+ Shopping Campaigns" will be available, to marketers later this year.

Of the five products, Lookalike Expansion becomes Advantage Lookalike, Detailed Targeting Expansion changes to Advantage Detailed Targeting, and so on. The Meta Advantage suite will include two types of Advantage products, namely, Advantage and Advantage+.

Advantage allows advertisers to automate a certain aspect of a manual campaign. Whereas Advantage+ lets advertisers automate a campaign from start to finish. Advertisers can automate the optimisation of ad creatives and more and boost conversions via these ads.

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