About 38% of global consumers said “trust” in the organisation is the most important factor to make them happy enough to share data.
Research from the Global Data & Marketing Alliance found 53% of global consumers agree that the exchange of personal information is crucial for the smooth running of modern society. The research also notes that 46% of global consumers feel more comfortable with exchanging data with businesses.
The statistic marks a growth from the 40% reported earlier in 2018. About 31% of the population across ten global marketers show little or no concern about data privacy.
Contrarily, 21% of consumers are unwilling to share personal information, from 23% reported in 2018. Additionally, 47% of consumers reported they are happy to exchange information as long as there is a clear benefit from doing so.
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[2 minute read]