The Digital Markets Act (DMA) is a move towards open access and restrictions around user data sharing.
In the interest of digital privacy, the European Union (EU) has reached a provisional agreement on the DMA. The piece quotes Politico’s explanation which states that the DMA will include rules like, “including restrictions on combining personal data from different sources, mandates to allow users to install apps from third-party platforms, prohibitions on bundling services, and a prohibition on self-preferencing practices.”
DMA would also herald new interoperability requirement for messaging platforms. In such a scenario, for group chats on messaging platforms, the interoperability requirement will need to be rolled out over a four year period.
A wide-ranging bill, the DMA will also have something for what the EU dubs as “killer acquisitions”. In this, gatekeepers will be prohibited from acquiring companies that are relevant to said regulation, “such as digital or to the use of data related sectors.” Breaches of the new rules could attract penalties reaching 10% of a company’s annual global turnover. The number could grow in case of repeated infringements.
Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.
[3 minute read]