Meta announces new tech integration to streamline Facebook, Instagram 3D ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 25, 2022, 2:09 AM GMT+0

Meta has granted 3D ecommerce company VNTANA alpha access to its augmented reality (AR) publishing API.

The partnership is aimed at automating the creation and publication of 3D assets for adverts. With VNTANA, brands can upload their existing 3D designs and automatically convert them into Facebook and Instagram standards.

The 3D models can then be publishers from VNTANA directly to the Meta catalogue to streamline 3D ads creation. Additionally, the ads can be used on other ecommerce platforms and game engines. Both Meta and VNTANA plan to expand the integration to include more features and functions.

Last year, Meta partnered with AR firms Modiface and PerfectCorp to enable beauty and cosmetic brands to use 3D and AR advertising. The new partnership with VNTANA will extend these capabilities to apparel, footwear and handbag brands.

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