Use compelling CTAs, offer gated content to boost blog lead generation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 25, 2022, 1:29 AM GMT+0

Benefits of blog lead generation range from building a loyal customer base and increasing revenue to creating quality leads and boosting brand visibility.

When it comes to using content as a lead magnet, marketers should experiment with downloadable ebooks, whitepapers, webinars, cheat sheets, and other formats. Simultaneously, they should also leverage strong, action-oriented and persuasive CTAs that spells out the benefit they stand to gain from clicking on the button.

Offering exclusive or gated content to users also positively impacts engagement and conversions. Such content could be a template, checklist or even a blueprint.

If users are about to leave the brand’s website or blog, exit-intent pop-ups can encourage them to subscribe to or follow the brand on social media. Exit-intent pop-ups can include pop-up forms, custom offers, courses or discounts. Similarly, brands can also place their CTAs on floating boards to grab their users’ attention.

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