While 40% of consumers more than 65 years old are unwilling to exchange personal information, the corresponding number for those in the 18 to 24 years and 25 to 34 years age brackets is just 9%.
A study by the UK Data & Marketing Association, Global Data & Marketing Alliance and Acxiom found that UK consumers are becoming less concerned about their data privacy. People who show little or no concern about their data privacy has doubled over the past ten years, from 16% in 2012 to 31% in 2022.
Data fundamentalists – those who are unwilling to provide personal information – are declining in number, from 31% in 2012 to 23% in 2022. About 40% of consumers above 65 years of age and 9% of those between 25 and 34 years old belong to this group.
Around 69% of UK consumers stated high levels of online privacy concerns this year, down from 84% in 2012. 77% of those above 65 years of age are concerned about online privacy. In contrast, 54% of those between the age of 18 and 25 are concerned about online privacy.
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