Post-pandemic, prepare to make an initial introduction with new stakeholders.
As the pandemic draws to an end, brands must reframe the expectations they can fulfil post-pandemic as customers might not be looking to return to the old normal. Reengage loyal followers and consumers on social platforms via storytelling, and offer new products and services based on their current behaviour.
This can help businesses strengthen their bonds with existing consumers and remind them of the brand's worth. To win back and retain consumers, convey new goals, what they can expect in-stores, and strategise to tackle supply chain issues.
Businesses should connect with and engage their employees and share their values on important issues to avoid external reputation damage and retain them. Let stakeholders, including customers and staff, know the brand's long-term goals and expectations to resume normal operations and boost growth.
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[4 minute read]