With shoppers’ getting obsessed with personalised and engaging experiences in cross-channel formats, traditional marketing tactics are likely to wane.
Consumer behaviour and interests that arose post the pandemic are likely to stay for good. While consumers will still be spring cleaning, the small details will keep evolving. To meet these ever-evolving needs, brands must approach every occasion and season with a critically and carefully crafted strategy tailored precisely to consumer needs.
Because of the pandemic and supply chain concerns, consumers are now more personally invested in their commerce journey and are more willing to switch brands and stores to get their fix of products and experiences. These trends are reflected in a willingness to purchase from a different brand or bulk-buying to save money.
At the same time, consumers are following brands on social media to learn about new products, deals, offers and coupons. Companies must take a proactive, omnichannel approach to capitalise on these factors and be spring-ready. Analysing consumer trends, purchase data, and social listening can help brands make the most of the season.
[4 minute read]
