Craft compelling, value-driven brand narratives around NFTs to attract consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 29, 2022, 10:28 AM GMT+0

Pick a blockchain and markets aligned with the interests of customers to trade non-fungible tokens (NFTs) and promote them.

Developing NFT marketing strategies can help businesses differentiate their digital collectibles from competitors and build credibility among the target audience. NFT marketing can aid brands in increasing their target audience's engagement and driving NFT sales.

Craft compelling narratives around brand NFTs, showcasing how they differ from others in the market and what the NFTs’ value proposition is to augment NFT campaigns. Answering customer inquiries and concerns through brand narratives can also help organisations improve their NFT marketing efforts.

To create buzz around NFTs and entice consumers, interact with the target audience regularly, build a community on social platforms, and use influencer marketing tactics. Offer long-term value by developing around the digital asset and provide benefits like memberships to exclusive brand clubs.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[3 minute read]

Explore more data & articles