Honesty is the key to developing popups that engage and convert

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 29, 2022, 1:20 AM GMT+0

Through engaging photos and short text, popups can help brands create a connection with clients.

Studies show that popups can help businesses improve their conversion rates by 15%-300%. Popups can help brands build meaningful consumer connections, grab viewer attention and sell products directly to customers. But, brands must be honest while creating popups and delivering on what they promise.

While it is tempting to give an undeniable offer to convert more visitors, customers will never return to the business if they feel they have been baited. Though marketers should provide all the relevant offers upfront, they should limit the number of popups on screen and make it easier for users to find a way out.

Offering discounts and freebies is the most effective way to attract viewers. Brands should segregate audiences as per devices, pages visited, location and demographics and target accordingly. Further, using exit-intent popups can help reduce cart abandonment by creating a sense of urgency. But, ensure each popup matches with the website’s aesthetics, has a compelling message and CTA.

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