Include more question phrases in ecommerce content to make sites voice-search friendly

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 29, 2022, 1:32 AM GMT+0

According to Juniper Research, voice-enabled ecommerce will reach over $80 billion by 2023.

A study found ecommerce businesses could experience an average sales increase of 20% by offering a personalised experience. Companies can personalise their customers’ user experiences by implementing voice search.

As 62% of shoppers use their voice search as a part of their multitasking routine, creating voice-search friendly content can help brands speed up processes. To make an ecommerce site ready for voice search, companies must use appropriate long-tail keywords and optimise content for mobile devices.

During a voice search, people tend to ask questions to get relevant answers. So, brands must use more question phrases and publish content that answers a comprehensive range of questions about a specific topic to attract more traffic and rank for more question phrase keywords. Further, companies should improve their site speed to enhance customer experience, engagement and sales.

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