According to Juniper Research, voice-enabled ecommerce will reach over $80 billion by 2023.
A study found ecommerce businesses could experience an average sales increase of 20% by offering a personalised experience. Companies can personalise their customers’ user experiences by implementing voice search.
As 62% of shoppers use their voice search as a part of their multitasking routine, creating voice-search friendly content can help brands speed up processes. To make an ecommerce site ready for voice search, companies must use appropriate long-tail keywords and optimise content for mobile devices.
During a voice search, people tend to ask questions to get relevant answers. So, brands must use more question phrases and publish content that answers a comprehensive range of questions about a specific topic to attract more traffic and rank for more question phrase keywords. Further, companies should improve their site speed to enhance customer experience, engagement and sales.
[10 minute read]