Microsegment the target audience to serve the right programmatic ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 29, 2022, 8:50 AM GMT+0

Retarget consumers, with programmatically bought ads, that have previously visited the brand’s site.

Integrate programmatic advertising types like real-time bidding and more to target particular audiences, improve transparency and ROI. In the ad buying process, programmatic platforms use AI-driven insights and data to assess users' behaviour and target the right ads at the right price.

To enhance programmatic practises, segregate audiences into microsegments based on demographics, interests, and previous purchasing habits. Microsegmenting for programmatic ads requires a clear grasp of who the target audiences are and what attributes they share.

Analyse all the touchpoints and map out consumer journeys to serve programmatic ads at the most relevant places and key moments. Businesses that sell custom-made products can use programmatic to display ads based on products designed by consumers. Create programmatic video ads to differentiate from competitors and attract prospects.

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