Offering virtual experiences can help brands promote content effectively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 29, 2022, 2:25 AM GMT+0

This piece suggests some clever content promotion strategies that brands can use to set themselves apart from competitors.

With 60% of senior executives preferring to watch a video over reading an online text, brands – both B2B and B2C companies – must include powerful imagery in their content to draw attention and engage audiences. They can use imagery such as videos, attractive images, and compelling infographics to provide added value through their content.

Brands can also find a way to incorporate a positive message in their content and focus on global issues like sustainability to drive brand awareness. They can also offer a range of courses to educate audiences, necessary for boosting credibility and positioning brand authority.

Businesses should expand their content menagerie by offering virtual shopping experiences. Companies can use AI-powered tools to make shopping interactive and fun, even when in a remote environment. Through these experiences, businesses can put customer needs at the forefront and help buyers make purchase decisions. However, brands must be honest and leverage storytelling to build meaningful relationships with customers.

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